Friday, August 24, 2012

Unfriendly Indian TV Channels

 

Watching TV serials in the evening; is most favourite pass-time perhaps all over the world. When TV was yet to become household source of entertainment here (India) ; we heard about soap-operas becoming popular;  where Television permeated the drawing rooms. Obviously they were popular in foreign lands. We used to hear of them from various magazines. I still remember Kabir Bedi, becoming popular with Italian TV and audiences. Do you know long before we became familiar with TV; Pakistan had matured TV channels. I remember watching Lahore TV; sitting at UN camps in Indo-Pak border areas. In early 70s of last century; I watched quiz shows produced by Polka Ice-cream and that was quite popular show of Lahore TV. It took decades to present such programs here in India. However during the early days of  Durodarshan; ‘Humlog’  the unending serial ruled the roost for long. Then came a period when Durdharshan produced few best serials like ‘Buniyad’, ‘Tamash’ and many more.

 With the wind of globalization; number of TV channels mushroomed. And with huge consumer market and potentiality of TVs  for marketing

 

almost anything. And that is what exactly emphatically done by our TV channels here. There is no guidelines for telecast here. Watching TV is worse experience here due to frequents commercial breaks; such complaints are common with NRIs. They watch the TV at the country they come from and get surprised watching ‘STAR’ or other international channels telecast with over dose of advertisements and frequency of commercial breaks! Keep afar the local or regional channels. Again poor Indian consumers (read TV watchers) are deprived of their rights due to their ignorance. Obviously except few most of us only watch channels available in India and know not how the telecast is made elsewhere. Our ignorance is en-cashed by TV operators; they feed higher doses of advertisement to garner more and more revenue and serving poorly to Indian watchers.

Of course; how they manage to hold to regulators asleep you know!

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