Abstract Science Construction’s business is in planning, developing and building road projects. The major of its clients are municipalities, city governments, and other public sector entities. While the bankruptcy rates for these clients is very low, when economic downturns happen, their ability to pay in a timely fashion also suffers. This leads to businesses such as Science Construction needing to take on additional debt and to find creative methods in order to stay afloat during times of recession. Methods such as selling accounts receivables at discounted rates and taking larger lines of credit through banks and other lending institutions are some of the ways organizations can remain viable when their cash inflows have turned into a trickle. Science Construction is asking the Turkish Courts to postpone their bankruptcy proceedings for a year while they attempt to restructure. Through this, suggestions such as forcing shareholders to pay their debt to the organization, gaining credi
The vast majority of business literature is boring. This applies to printed and web writing alike. It is sometimes tempting to inject a bit of light-heartedness into the text, but it is a dangerous game.
Some time ago, I edited the marketing materials produced by a London hotel. One of the hotel's attractions was its leisure centre, which included a well-equipped gym. The original script referred to a 'large satellite TV to give some relief from the torture.' Now, I have to admit that I agree with the sentiment. The strange machines in gyms are as painful as they are boring. Nevertheless, this was an unwise piece of ironic humour.
The gym is a selling point to people who already like hard exercise, not to couch potatoes like me. Why present a negative perception of the gym, however obviously it is intended as humour? Of course, it is unlikely to deter the hardened keep-fit fanatic and, no matter how the gym is marketed, I am a lost cause. The big risk is that it puts off someone who is wondering whether to try a gym during a leisure weekend. Reminding them that long-forgotten muscles are going to ache is perhaps not the best selling point.
We changed the brochure to say that the gym has a 'large satellite TV to keep you entertained.' The number of guests using the gym has increased. Enough said!
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