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Improvement Project of Science Construction CS

Abstract Science Construction’s business is in planning, developing and building road projects. The major of its clients are municipalities, city governments, and other public sector entities. While the bankruptcy rates for these clients is very low, when economic downturns happen, their ability to pay in a timely fashion also suffers. This leads to businesses such as Science Construction needing to take on additional debt and to find creative methods in order to stay afloat during times of recession. Methods such as selling accounts receivables at discounted rates and taking larger lines of credit through banks and other lending institutions are some of the ways organizations can remain viable when their cash inflows have turned into a trickle. Science Construction is asking the Turkish Courts to postpone their bankruptcy proceedings for a year while they attempt to restructure. Through this, suggestions such as forcing shareholders to pay their debt to the organization, gaining credi...
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Why Netflix is a disruptive Innovation?


Founded in August 1997 in Scotts Valley, California, Netflix is ​​a US entertainment company created by Reed Hastings and Marc Randolph, whose mission is to stream media, video-on-demand and DVD-on-demand online .

It was during the year 2013 that has made an extension of its portfolio of projects, including the film and television production, as well as the online distribution, so in 2017 it could have its headquarters in Los Gatos, in California.

Regarded as one of Netflix's leading competitors and internationally known in the 1990s, David Cook's blockbuster is a company whose main business is the provision of home film and video game rental services through retail stores. rental of videos, DVDs by mail, streaming, video on demand and cinema-theater.

According to Akshay et al. (2017), Blockbuster employed 84,300 people worldwide, including approximately 58,500 in the United States and approximately 25,800 in other countries, and had 9,094 stores at its peak in 2004(Akshay et al., 2017)

Compared to Blockbuster, Netflix 'started its activities in 1998 and in its expansion strategy has partnered with "TOSHIBA" and has defined a promotional strategy of offering free DVDs with the purchase of new TOSHIBA readers in order to make against competition. This strategy allowed him to win the same year Netflix gained credible recognition by selling 10,000 copies of the BILL CLINTON trial in the Monica Lewinsky case.

Another strategy of Netflix was to stop selling DVDs by privileging an orientation of all its customers to the Amazon.com site which in return, promoted its activities on its popular website.
According to  Akshay et al. (2017) the main strategic axes of Netfilx were:
- Provide a wide variety of films.
- Set up an easier way to choose movies.
- Develop and implement an aggressive marketing plan to attract subscribers and build Netflix brand awareness.

As per TRENDING SEARCHES(2013),  Netflix's competitive advantage is that they do not focus on store sales, therefore have minimized costs, but They focus on online rental which is a rapidly growing market.

On the other hand, Blockbuster has put in place the following commercial strategy.
- From 2002 to 2006, their goal was to improve their in-store selection of movies and gaming equipment.

- In 2005, they identified a threat from Netflix and implemented a strategy shift by ending late fees on in-store rentals.

- Develop their main activity of movie rental.
- Expand their product offering in blockbusters stores.
- Develop new channels for digital content delivery.
- Increase the size of the database of your subscriptions, by addressing a larger customer database.
 

 In conclusion, the obvious finding in the different approaches of the two competing companies Netflix and Blockbuster is that they both have different strategies, which each benefits them according to its objectives. On the other hand, Netflix has a competitive advantage through its practical and profitable strategies with an online rental, while Blockbuster focuses more on customizing it's service.

References.

- Akshay et al. (2017). Netflix vs blockbuster
retrieved from: https://www.slideshare.net/AkshayMundada1/netflix-vs-blockbuster-presentation-by-akshay-mundada-aman-jha-kranthi-nayak-shubham-pandey-abhiraj-em-krishna-yashwardhan
- TRENDING SEARCHES.(2013).Netflix vs Blockbuster
retrieved from: https://prezi.com/oezmv13xnvff/netflix-vs-blockbuster/

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