Meltdown and Indians
EXPLAINED... { IN SIMPLE THE DESI WAY } Khaja Bhai is the proprietor of a Nehari Shop in Hyderabad . Sales are low and, in order to increase them, he comes up with a plan to allow his customers to eat now and pay later. He keeps track of the meals consumed on a ledger. Word gets around and as a result increasing numbers of customers flock to Khaja Bhai’s Hotel. Khaja Bhai's suppliers are delighted and are very willing to sell more and more raw materials for the meals he prepares. Khaja Bhai shows them his ledger of receivables and they extend him credit. A young and dynamic customer service consultant at the local bank recognizes these customer debts as valuable future assets and gives Khaja Bhai a credit line and then increases his borrowing limit. Taking advantage of his customers' freedom from immediate payment constraints, Khaja jacks up the prices of his Nehari, Kulche, Jabde, Paaya and Zabaan. Customers don't mind as they are not required to pay ...